Nimbus Nightguard - Brand Identity & Design System

Agency: Hueston

ODL Orthodontic Lab needed a standout brand for their new nightguard product & came with just the name - Nimbus. I started by creating Altito, a cloud mascot embodying the product's promise: nightguards as comfy as sleeping on a cloud. The complete identity system includes the Nimbus wordmark (with a signature star dotting the "i"), collateral materials, video content, and cohesive visual language that brings iconic personality to a clinical product. See the full product at odlortho.com/nimbus