The Challenge The client came to me with just a name (shout out to Bubba Sparxxx). Ms. Nu Booty needed a complete brand & visual identity system to stand out in the wellness market.

The Solution Starting from scratch, I began by dreaming the most bootylicious mascot I could think of. A heart-shaped head that doubles as a booty silhouette, styled in trendy booties to match the brand's playful name. (I can’t resist a layup.) From there, I created everything else: a hand-crafted wordmark, custom iconography, and a cohesive design system for product packaging. My priority was giving this brand a memorable personality that connects with wellness-conscious women.

The Impact I took Ms. Nu Booty from just a name to a complete, shelf-ready brand identity with a distinctive visual presence and personality. Find Ms. Nu Booty on Amazon!